REAL SHOOTS · REAL BRANDSWe make the thing people feel.
Concepts, film, design, founder content and campaigns with an actual point of view.
A business-born creative studio · MX × USA
Film. Funnels. Paid media. AI. Whatever the medium, the target stays the same: make the business move.
APPLY[ 01 / ENTER THE STUDIO ]
One Bad Eye is a creative growth studio built by a business owner who got tired of reports that could not answer one brutally simple question:
DID ITTHE PEOPLE BEHIND THE TARGET
Founder-led, operator-minded, camera-carrying and AI-obsessed. We stay close enough to the work to know what is real — and close enough to the numbers to know what is working.
REAL SHOOTS · REAL BRANDSConcepts, film, design, founder content and campaigns with an actual point of view.
AI video, avatars, intelligent agents, analysis and automations — directed by humans, built to remove work.
1,400 → 58 → 4.1%Offers, ads, websites, SEO, CRM, WhatsApp, follow-up and measurement working as one system.
THE MEDIUM CHANGES. Film, a landing page, an AI agent or a completely new move — we do what the target requires.
SELLWE HAVE MADE IT REAL FOR
[ 02 / THE OWNER PROBLEM ]
These are not copywriting guesses. They are the patterns business owners keep bringing into our calls.
New people. New promises. The same invisible result.
Attention without a path to revenue is decoration.
Ads, website, CRM and WhatsApp never share the same truth.
You hired help and accidentally inherited four more jobs.
[ 03 / WHY ONE BAD EYE EXISTS ]
I was a business owner before I was a marketer. I hired the agencies. I watched the clicks go up while the cash stayed flat. One of those experiences almost broke the business.
So I built the studio I needed: learn the business deeply, protect the owner's time, make the creative, connect the path to conversion and show the truth without complicated language.
[ 04 / THE DIGITAL ECOSYSTEM ]
A customer should be able to discover you, believe you, choose you, buy from you and come back — without falling through the cracks between vendors.
Economics, customer, positioning, offer and the one bottleneck worth solving first.
Founder-led concepts, film, design, content and AI production with a point of view.
Websites, landing pages, paid media and offers built around action, not applause.
CRM, WhatsApp, email, automation, attribution and dashboards that compound.
[ 05 / THE ECOSYSTEM IN THE WILD ]
Every case starts with a business problem, then shows how the connected system was built to move it.
VIEW LIVE ↗
01 · TALENTO RESTAURANTE
The website, campaigns and follow-up now tell one story — from discovery to reservation and private-event demand.
VIEW LIVE ↗
02 · LUA WELLNESS
Acquisition, CRM, WhatsApp, email and loyalty were connected so the brand could follow up and retain — not just attract.
03 · RÍO DE HIELO
Conversion website · Order calculator · Rapid execution
VIEW LIVE ↗04 · DON PAULINO
Concept · AI direction · Generation · Post-production
0 SHOOTS · ALL AI[ 06 / HEARD IN THE ROOM ]
“I like seeing the numbers. Nobody gives you that.”
“He has creativity in spades.”
[ 07 / CHOOSE YOUR MARKET ]
Built for owners tired of expensive agencies, scattered specialists and marketing they still have to manage.
SEE THE USA OFFER ↗ MÉXICOEstrategia, contenido, pauta, web, CRM y seguimiento trabajando como un solo equipo.
VER LA OFERTA MÉXICO ↗What is the one thing that must move?
We take on a small number of partners. Bring us the ambition, the bottleneck and the business truth.
APPLY / BOOK A CALL↗