ONE BAD EYE®

[ STRATEGY + IMPLEMENTATION ]

Marketing
engineering.

We build the complete path from discovery to sale: the strategy, creative, campaigns, website, follow-up and measurement.

  1. 01
    STRATEGY

    Know who buys. Know why.

    Define the customer, offer and next step before producing the campaign.

    Positioning · Offer · Customer journey
  2. 02
    CREATIVE + DEMAND

    Give people a reason to act.

    Produce the content and run the campaigns that bring the right people to your offer.

    Film · Design · Meta · Google
  3. 03
    WEB + FOLLOW-UP

    Turn interest into a conversation.

    Build the website, capture enquiries and connect them to your CRM and follow-up.

    Web · CRM · WhatsApp · Email
  4. 04
    MEASUREMENT

    See what happens after the click.

    Connect campaign, enquiry and sales data so the next decision has evidence behind it.

    Tracking · Reporting · Dashboard

THE THINKING BEHIND THE WORK

Find the constraint.
Build around it.

Start with the business.

What do you sell, who buys it and what makes the offer worthwhile? Those answers decide the campaign.

Map the whole journey.

A click is one step. We map the landing page, the conversation, the purchase and the reason to come back.

Test a clear hypothesis.

Change something for a reason: the audience, message, offer or next step. Measure the result before scaling.

Improve the weakest link.

If enquiries arrive but nobody follows up, more traffic will not fix the problem. Work on the step that limits the outcome.

[ HOW IT CONNECTS ]

Your marketing.
One operating view.

Know where enquiries come from, what happens next and which campaigns deserve more investment.

We connect the tools around your customer journey. Your dashboard brings the relevant signals together; the studio turns them into next steps.

Explore the system ↗
OBE / BUSINESS OVERVIEWILLUSTRATIVE VIEW
01 / ACQUISITIONCampaigns

Source · spend · enquiries

02 / PIPELINEConversations

New · qualified · booked

03 / OUTCOMESSales & next steps

Confirmed outcomes · follow-up

A proposed reporting view. Available metrics depend on your connected systems.

TOOLS WE CONNECT · SELECTED FOR YOUR BUSINESS

MetaGoogle AdsHighLevelOpenAISupabaseVercel

THE WHOLE DEPARTMENT. OR ONE PART OF IT.

Need one thing?
Start there.

Each service can be scoped on its own. We agree on the work, the cost and how we’ll measure it before we start.

Get seen.

Social content, film, design, Meta ads and Google Ads.

Get chosen.

Your website, search visibility, Google Business Profile and reviews.

Keep the conversation going.

WhatsApp, email, enquiry management and follow-up.

Know what works.

Conversion tracking, Analytics, Search Console, reporting and offer testing.

What are you
building?

Tell us the project, the audience and what needs to happen next.

Talk to the studio ↗